Athletes at the Know Who You Are Festival and Road Race
The Patrick & Johanna Foundation Presents

KNOW WHO
YOU ARE

In Partnership With the University of Limpopo

Unfiltered. Own Your Story.

Festival & Road Race

17–20 March 2027

University of Limpopo · Turfloop Campus

Four days bringing together young people, communities, organisations and institutions through identity, wellbeing, learning, opportunity, movement and shared experience.

More Than a Race

Run the road.
Start the conversation.
Know who you are.

Know Who You Are is a four-day youth, community and social-impact experience culminating in the Festival & Road Race. Across the programme, young people, communities and organisations come together around identity, wellbeing, learning, technology, opportunity and movement.

Young participants celebrating together at the Know Who You Are event, wearing University of Limpopo Sport branding and medals
The Programme

Four Days of Movement & Meaning

17

March 2027

Identity & Wellbeing

Start with the person.

Youth and community engagement focused on identity, self-awareness, wellbeing, resilience and the conversations shaping young people’s lives.

18

March 2027

Learning & Opportunity

Turn potential into possibility.

A day centred on learning, practical skills, technology, career exposure and opportunity. Organisations contribute expertise and capability, not merely branding.

19

March 2027

Connection & Collaboration

Bring the people building tomorrow into the same room.

Race-weekend activity, partners and institutional stakeholders, culminating in the Know Who You Are Partner Dinner.

20

March 2027

Road Race & Festival

Move together. Celebrate possibility.

The four-day experience culminates in the 10 KM and 21.1 KM Road Races alongside the broader Festival experience.

The Partner Dinner

An evening for connection, conversation and collaboration.

Hosted in the University of Limpopo environment, the Partner Dinner creates a dedicated space for organisations, institutional stakeholders and invited guests connected to Know Who You Are to meet beyond the formal programme.

Venue supported by the University of Limpopo

Meaningful Connection

Create space for partners and stakeholders to build relationships in a more personal environment.

Cross-Sector Conversation

Bring together perspectives from business, education, community and development.

Collaboration

Opportunities for conversations that lead to future programmes, partnerships and skills initiatives.

Partner Recognition

Recognise organisations and contributors helping make Know Who You Are possible.

University of Limpopo, Turfloop Campus entrance
Our Host Environment

University of Limpopo

Know Who You Are takes place at the University of Limpopo’s Turfloop Campus, bringing the experience into an environment shaped by learning, young people and future possibility.

Venue Supported by the University of Limpopo

Athlete in University of Limpopo Sport branded kit giving a thumbs up at the road race
The Road Race

Choose your distance.
Run your story.

Whether you’re a serious athlete or walking for the community, there is a place for you on the road.

Registration

Opens Soon

Entry From

R150

Fun Run / Walk

5 KM

You don’t have to be a runner to be part of the movement. Walk it. Run it. Bring the family.

Early BirdR150
StandardR200

Includes

✓ Official event T-shirt (first 200 entries)

✓ Event goodie bag

✓ Festival access

No prize money.

Road Race

10 KM

A professionally timed distance for those looking to test their progress on the road.

Early BirdR200
StandardR280

Includes

✓ Official event T-shirt (first 200 entries)

✓ Event goodie bag

✓ Finisher medal

✓ Festival access

Temporary licence fee additional where applicable.

Half Marathon

21.1 KM

The premier distance for serious athletes and determined community members.

Early BirdR300
StandardR380

Includes

✓ Official event T-shirt (first 200 entries)

✓ Event goodie bag

✓ Finisher medal

✓ Festival access

Temporary licence fee additional where applicable.

Competitive Awards

Prize Money

Equal prize money for the top three men and women in both competitive distances.

21.1 KM Half Marathon

Men

1stR5,000
2ndR3,000
3rdR2,000

Women

1stR5,000
2ndR3,000
3rdR2,000

10 KM Road Race

Men

1stR3,000
2ndR2,000
3rdR1,000

Women

1stR3,000
2ndR2,000
3rdR1,000

Your Entry Includes

Official Event T-Shirt

Guaranteed for the first 200 entries.

Event Goodie Bag

Included for registered participants.

Finisher Medal

10 km and 21.1 km only.

Festival Access

Included with registration.

The Idea

Before you decide where you’re going, know who you are.

Identity

Empowering young people to own their personal narratives.

Resilience

Building the inner strength required to navigate external challenges.

Wellbeing

Open conversation around mental health and addiction awareness.

Pathways

Connecting physical achievement with future opportunities.

The Festival Experience

More than the finish line.

Musicians performing on an outdoor stage at dusk
Culture & EntertainmentMusic & Performance
Youth using technology at the innovation hub
Technology & InnovationInnovation Hub
Community gathering outdoors sharing food
Community & Festival VillageVillage Hub
Youth discussion circle
Youth & WellbeingConversations
Runners in motion at the road race
Sport & WellnessRace Energy
Career expo or mentoring session
Careers & OpportunityFuture Expo
Partner activation booth at the event
Partner ExperiencesActivations
Learning skills workshop
Learning & SkillsWorkshops
Partnership Opportunities

Your organisation can be part of the experience.

Know Who You Are creates opportunities for organisations to connect purpose, people, capability and brand with young people and communities across four days of meaningful engagement.

Brand

Be visible in a platform built around purpose.

Relevant brand presence across selected event environments, communications, digital platforms and event content.

Engagement

Don’t just appear. Participate.

Create meaningful experiences through activations, demonstrations, conversations, services and programme participation.

Talent

Meet the generation you’re investing in.

Connect with young people through careers, skills, technology, mentorship and opportunity-focused experiences.

Impact

Connect participation to meaningful outcomes.

Align involvement with education, youth development, wellbeing, digital inclusion, economic opportunity and stronger communities.

More Than Race-Day Visibility

Four days create more ways to participate.

Identity & Wellbeing

Youth engagement, wellbeing, awareness and community participation.

Learning & Opportunity

Technology, skills, careers, mentorship and future-of-work engagement.

Connection & Collaboration

Partner Dinner, networking, relationship-building and institutional conversation.

Road Race & Festival

Brand experience, community engagement, activation, sport, wellness and entertainment.

The purpose is to show potential partners that sponsorship is not limited to placing a logo at a road race.

Partnership Reach

The experience extends beyond four days.

Before

  • • event announcements
  • • digital communications
  • • partner storytelling
  • • campus and community engagement
  • • pre-event activation opportunities

During

  • • selected event branding
  • • programme participation
  • • experiential activation
  • • Festival Village presence
  • • race-day visibility
  • • Partner Dinner recognition where applicable

After

  • • event highlights
  • • digital content
  • • partner recognition
  • • stories from the experience
  • • programme learning
  • • post-event reporting
Partners Behind the Journey

Built together.

Know Who You Are is strengthened by organisations that believe in creating pathways for young people and communities.

Partner With Know Who You Are

Let’s find where your organisation fits.

Every organisation brings different priorities, audiences and capabilities. Tell us a little about what matters to yours and we’ll share the partnership opportunities most relevant to you.

Foundation Alignment
UN SDG 1: No Poverty UN SDG 4: Quality Education UN SDG 8: Decent Work and Economic Growth UN SDG 9: Industry, Innovation and Infrastructure UN SDG 10: Reduced Inequalities UN SDG 11: Sustainable Cities and Communities

Aligned to Global Sustainable Development Priorities

Partner With Know Who You Are

Put your organisation behind possibility.

Whether you bring funding, technology, expertise, opportunity, infrastructure, services or reach, there is a place to build something meaningful together.

Request Partnership Information Speak to the Foundation →